The NASDAQ Tower , sometimes referred to as the “NASDAQ Market Site Tower,” is one of the most recognized digital billboards in the world, located in Times Square, New York. With an area of 10,000 square feet and standing at 120 feet tall, this billboard has become an iconic symbol in one of the world’s most famous tourist destinations.
Historical Background
The NASDAQ Tower was unveiled on November 18, 1999, during the height of the dot-com boom. At the time, NASDAQ was the fastest-growing stock exchange globally, showcasing its dominance in the technology sector. The original design of the billboard featured a circular cube with the NASDAQ logo, surrounded by LED lights displaying stock prices and financial news. In 2003, the design was revamped, adding a flat screen, which provided a more modern appearance.
Over the years, the NASDAQ Tower has evolved into an iconic symbol, attracting millions of visitors and locals annually. The billboard has been used to display a variety of content, including advertisements, news updates, and cultural events. Significant historical moments, such as Barack Obama’s 2008 presidential election victory and the announcement of Osama bin Laden’s death, have been marked on this screen.
Advertising Opportunities
The NASDAQ Tower has been utilized by numerous companies and organizations to promote their products, services, and events. Notable examples include:
- Apple: Used the billboard in 2013 for the launch of the iPhone 5S and 5C models.
- Coca-Cola: Highlighted its collaboration with the World Wildlife Fund in 2011 to protect polar bears.
- Amazon: Promoted Prime Day on the billboard in 2019.
- Netflix: Used the billboard to announce the third season of Stranger Things in 2019.
- NASA: Advertised the successful landing of the Mars Rover as part of its Mars Exploration Program in 2012.
- United Nations: Promoted World Humanitarian Day in 2011, drawing attention to global humanitarian efforts.
These examples only scratch the surface of the many businesses and groups that have leveraged the NASDAQ tower visibility and prestige.
Pricing and Package Details
For $17,500.00, your ad will run for one day and be displayed 300 times, with each ad lasting 15 seconds. This package includes:
- Professional Photo & Video Shooting: A high-quality recording of your ad will be made and provided to you on the same day.
- Press Release: Your ad will receive broad coverage, with publication on over 100 media channels, including prominent platforms such as Business Insider, Benzinga, AsiaOne, Barchart, and DigitalJournal.
The NASDAQ tower remains an iconic symbol of visibility in Times Square, reflecting the ever-evolving landscape of the financial sector. With its rich history and vast advertising potential, it continues to attract renowned brands and organizations looking to make a lasting impression on millions of viewers each year. As a platform for innovation and connection, the NASDAQ Tower perfectly represents the intersection of finance, technology, and culture.