In the rapidly evolving landscape of logistics, where efficiency and transparency are paramount, few individuals have emerged as visionaries . One such figure is Hidayat Hamidov, the co-founder and CEO of TARMAC, an innovative startup that leverages artificial intelligence to revolutionize the trucking industry. With over a decade of experience in logistics and transportation management, Hidayat aims to reshape how carriers operate, integrating technology to streamline processes and enhance productivity.
Early Career and Industry Insight
Hidayat Hamidov’s journey into the logistics world began over ten years ago when he started his career as a Managing Director at a very young age for various shipping and logistics companies, including Wallenius Wilhelmsen Logistics. His extensive experience has equipped him with a deep understanding of the complexities and challenges within the industry. Balancing creativity and practicality, he has honed his expertise in intercontinental project management, route optimization and building transportation hubs on major trade routes. However, he also encountered significant hurdles due to the vast number of factors in the decision-making processes and fragmented nature of the data in the industry.
This firsthand exposure to the industry’s struggles fueled Hidayat’s passion for bringing revolutionary innovation to logistics. Like his idol Malcolm McLean, who invented shipping containers in the mid-20th century, Hidayat envisioned innovations that would transform the logistics field.. He recognized the heavy reliance on human intervention in logistics management and saw the potential for automation to transform operations. Inspired by the limitations of traditional practices, Hidayat set out to find solutions that could minimize human errors and boost efficiency.
The Birth of TARMAC
In response to the pressing need for automation in logistics, Hidayat founded TARMAC, positioning it as the first Conversational AI assistant for carriers. The startup’s mission is to help carriers find loads and plan their routing within seconds by accessing millions of real-time data points across various trucking marketplaces and platforms.
The concept of TARMAC was born from Hidayat’s vision of creating an AI-powered copilot capable of tackling key bottlenecks in logistics—enhancing transparency, providing access to high quality data, and minimizing human errors.
Under Hidayat’s leadership, TARMAC has made significant progress within its first year. The company has established partnerships with major technology providers, such as Truckstop, and successfully attracted its first users. With a strong focus on innovation, TARMAC aims to boost the productivity and transparency of operations in the logistics sector, offering carriers a tool to streamline processes, minimize errors, and ultimately save both time and resources.
Embracing Challenges and Fostering Innovation
The journey of entrepreneurship is packed with challenges, and Hidayat’s path has been no different. One of the most significant hurdles he faced was convincing the traditional, old-school industry to embrace new technology. The industry, reliant on outdated tools, needed time to adopt and adapt to new technologies. Despite these challenges, through persistence and strategic demonstrations of TARMAC’s capabilities, adoption rate exceeded the expectations as users quickly recognized TARMAC’s efficiency in their operations.
Today, TARMAC stands as a tangible representation of Hidayat’s vision to bring the AI Copilot concept to the logistics industry. With a strong focus on leveraging the power of artificial intelligence, TARMAC is set to redefine logistics operations, paving the way for a more efficient and transparent future for all the players..
The Future of Logistics and TARMAC
As the logistics industry grapples with the complexities of modern supply chains, the demand for innovative solutions is greater than ever. Hidayat’s vision for TARMAC extends beyond mere automation; he envisions a future where AI copilots become indispensable tools not only for carriers but also for the global supply chain, facilitating seamless communication, data integration, and decision-making. By leveraging real-world data, TARMAC aims to empower logistics operators to minimize losses and optimize their routes, ultimately improving their bottom line.
The future looks bright for Hidayat Hamidov and TARMAC. With plans for exciting new features on the horizon, including revolutionary advancements in route planning, the startup is set to significantly disrupt the logistics industry. By encouraging a culture of innovation and leveraging the latest technologies, Hidayat is committed to transforming logistics management and enhancing the productivity of carriers.
As the Founder and CEO of TARMAC, Hidayat represents the spirit of entrepreneurship, addressing the industry’s challenges with cutting-edge solutions. Through his leadership, TARMAC is ready to redefine the logistics landscape, making it more efficient, transparent, and accessible for carriers and fleet owners. In a world where the demand for accurate and fast decision-making is ever-increasing, Hidayat Hamidov stands at the leading edge of a revolution, paving the way for a brighter future in logistics by applying the latest technologies to one of the backbones of the economy- logistics.